Anyone remember the running man? Not this dance.
I’m talking about this guy, America’s favorite yellow icon…aside from the golden arches.
Since I returned to mac in 2006 and began using ichat, I honestly hadn’t given this guy much thought. Time went by, I started using gchat and it was splitsville for me and America’s favorite running man…until yesterday.
I was poking around on the source of all, twitter, and learned about this from Todd Defren. On the site, I was greeted by videos like the one below and this message:
“You have known him since middle school. He gave you the confidence to ask out your first significant other, and he also helped you guys break up. You two played pranks and shared great memories. But now, you two aren’t speaking much and he’s feeling a little lonely. Maybe you’re scared and don’t want to share your feelings yet, but Running Man is ready and wants to hear it. So go ahead, tell him. Let him know how you really feel.
He’ll appreciate it in the morning.”
One word for this campaign: Genius!
That is the only word I can use to describe a campaign that helps a group reconnect with their childhood. The only thing that anyone seems to really agree on when it comes to Gen Y is that we grew up with this great technology. For us, connecting with our childhood also involves connecting us with the technology that’s unique to our time. If you have any doubts, mention Duck Hunt or Mega Man to someone my age and you’ll see what I mean.
Back to AIM though, genius campaign. I know I had a few memorable moments occur via AIM. If the spirit moves you, visit the running man and tell him how you feel!
Posted by jaywalk1
