Many thanks to David Cutler and Chris Brogan for spreading this nice ad by Adidas. I found my way to Chris’ post through a link he posted on twitter and pleasantly surprised by the ad. I didn’t get distracted once. When was the last time an online ad really engaged you?
Adidas really hit the mark with this one and came up with something perfect for the Gen Y audience. In my mind, any company producing online video for the Gen Y audience needs to do the following:
- Make sure its interesting!
- Talk about something we can relate to or something we think would be cool to learn about.
- Convey it on a personal level.
- Provide a way for us to share it with our friends.
Why does this ad work? As Chris noted, it’s a quality ad. I think it tastefully promoted a brand while giving us a look into interesting micro-culture, the world of graffiti artists.
I’m not sure if the ad was perfectly designed for me or if I am just easy prey, but after I watched the video, I decided to check out the Adidas website and liked the fact that I was greet by another video like the ad.
Once the short intro video is over, you are directed to this page which clearly features links to the key sections of the site and provides the option to connect to Adidas on Facebook.
When it comes to engaging the Gen Y Mind, Adidas appears to be in pretty good shape.
