Gen Y PR Prescriptions

Last week was a pretty busy one for me between work and all the post-6pm events competing with sleep time. All in all, it was great!

I wrote and pitched a social media plan for a new, education-focused non-profit, visited the new leaders of InfluencePR, went to a Nats game at the new stadium and met the man himself, Rohit Bhargava.

I had seen Rohit’s name get mentioned in several PR and Marketing industry trades, but I wasn’t until I started following Pulse and Signal that I really learned about him and his new book *Personality Not Included: Why Companies Lose Their Authenticity- And How Great Brands Get it Back.

When I first came across it, I had the same reaction that I normally have when I see a new Marketing or PR book: “Hmm….that’s interesting. Cool idea. Maybe I’ll add that to the list.” It was Rohit’s awesome blogger book promotion strategy and his updates on Facebook that really pushed me to pre-order the book and really get pumped to meet him. I finally got the opportunity last week during the PNI book signing at the Barnes & Noble in Clarendon, and after a great conversation with him and the other attendees, I’ve decided to move his book to the top of the queue.

I HIGHLY recommend it to anyone even remotely interested PR, Branding, Marketing and/or Business. If you’ve read it already or are working on in it, let me know. It would be great to get your take and bounce ideas back and forth.