Gen Y Idiots?!

April 30, 2008

I started this week off with a great Monday morning high. I had a perfectly toasted, honey wheat K Street Bagel and began to read through the Brazen Careerist email digest. I normally skim the headlines, pick out the ones that I’m really interested in and come back for a full read later on. One story featured in Fortune really got my blood boiling. I have to give writer Nadira Hira some credit, she really knows how to write some eye-catching headlines for her posts on The Gig: ” Gen Yers lack confidence, behave like idiots.”

First, if you haven’t read the story, please take a couple minutes to check it out. That said, let’s pick this thing apart.

Nadira begins by sharing the story of an Xer (Gen X member) who was running late for a meeting and called down to tell the Yers to start without him. Noone answered, so the Xer went down and found seven Yers looking at each other, “unsure of what to do in the presence of ringing phone.”

According to Nadira: “There are a lot of reasons for this behavior, not the least of which might be stupidity, but I think it may have more to do with something that’s been obsessing me lately: confidence. For all the talk of our narcissism and unrealistic expectations, we also seem to lack a certain go-it-alone bravado that’s characterized many great leaders - bravado that just can’t be cultivated when you have a whole universe of parents, coaches, nannies, teammates and Facebook friends ready to rescue you at a moment’s notice.”

Nadira I think you’re a good writer, but on this point, I really couldn’t disagree with you more.

Yes, Yers generally like groups and team environments, but we can handle the responsibility when it is time to step up to the plate. Even if I were to accept the idea that Yers lack confidence when in Xer-dominated environments, anyone in the group knows that Yers aren’t have no trouble being leaders in their own groups. There was most definitely a reason why none of the seven Yers picked that phone up, and I think the most likely answer can be found in the Fast Company story by Made to Stick authors Dan Heath and Chip Heath, “Your Boss is a Monkey: ‘Managing up’ using the tricks of exotic-animal training”.

In this very nice read, the authors argue that by taking an approach with your boss that rewards behavior that you like, you will be able to effectively train your boss to interact with you in that way. Many bosses reward employees for behavior they like and actively punish them for behavior they don’t like, instead of allowing the punishment to be simply missing out on the opportunity for a reward.

Active punishment tends to train employees and knock the leader out of them, at least in Xer-dominated environments. I suspect that those seven Yers had been trained not to answer that phone. They knew what to do but probably had either experienced first hand or heard of potential repercussions for answering that phone in that setting. Sad scenario, but a possible one.

That’s just my take. Any thoughts?


Personal Branding: A Few Ways to Make the Stars Align

April 21, 2008

Coming out of PodcampDC, I think that the most creative AND useful presentation award goes to Jennifer Berk with her presentation on Content Cross-Promotion. Right in the middle of her presentation, I had the “that’s it!” moment. It’s a little different for everyone. For some, it’s the basic light bulb going off; for me, it’s the ringing bell and music cue when someone wins on the Price is Right! (Minor Disclosure: I love that show and intend to one day play Plinko!)

Ok, so my “that’s it!” moment happened when Jennifer shared her categories of Link Structures with an astronomical theme. They included:

- Nebula: Lots of pieces, not linked together

- Asteroids: Related items but not fully linked

- Solar System: All sites linked to one central place

- Black Hole: Bits of everything featured in one location (blogs,podcast,video,etc.)

- Constellation: Specific links available guiding you along a path

I hope that by now you too are having a “that’s it” moment. I think many of us go about interacting online and creating identities without giving any real thought to how we can strategically link/cross-promote our online content. Out of the five systems mentioned, I think I’m most partial to the Solar System and the Black Hole. Both provide the opportunity for the site visitor to get a snapshot of you and all that you do online.

In everything we do, we should all be thinking about how we can make the stars align.


PodcampDC: Learning to be Digitally Promiscuous

April 20, 2008

PodcampDC

Yes, that’s right. I said digitally promiscuous! I learned about that and so much more at PodcampDC, the ” ‘unconference’ focused on educating people on how to use, implement and share any/all new media tools including, podcasts, videocasts, blogs, Second Life, Facebook and YouTube.”

Co-founded by Chris Penn, CTO at the Student Loan Network and Producer of the Financial Aid Podcast, PodcampDC was one of the best conferences that I have ever attended, and it was 100% free! Several PR/Marketing/New Media industry leaders presented on key topics such as:

- New Media Marketing, Chris Penn

- Attracting and Growing Your Audience, Mommycast

- Content Cross-Promotion, Jennifer Berk

- Powering Your Personal Network, Chris Penn and Dan Williams

- and many more

In addition to being surrounded by some extremely knowledgeable and successful new media pros, all of the speakers were truly down to earth and provided several great analogies to help participants understand their messages. Hands down, Chris Penn gets the best quotes of the day award:

“Social Networks are the new water cooler.”

“It’s okay to be digitally promiscuous.” (Referring to LinkedIn)


The Call to Communicate: Renewing the Vows

April 17, 2008

I’ve been a little low on the posts lately because I was busy soaking up information at the National Minority Quality Forum’s 2008 Leadership Summit. This two-day summit was hosted by the Forum in conjunction with the Congressional Black Caucus‘ Health Braintrust. Summit organizers Dr. Gary Puckrein and Congresswoman Donna Christensen (D-VI) gathered a group of brilliant physicians, pharmacists, researchers, pharmaceutical representatives and health communicators together to focus on working towards health equity and improving the health, health care and well being of everyone in America.

I had the opportunity to sit down with some of the brightest minds in health and learn more about the folllowing topics:

- Ehtnic and Racial Disparities in Pharmaceutical Therapy

- Management of Diabetes in Minorities

- The Social Determinants of Health

- Minorities in Clinical Trials.

Time and time again, attendees heard about the many problems currently present in our health care system, but another message managed to make its way into the conversation, the need for us to take personal responsibility. Honorees Congressman James Clyburn, Della Reese, and Rev. Jesse Jackson all reinforced this message with stories of their struggles and the struggles of those close to them.

I am not sure if I could ever completely convey the effect that those special people had on me, but it was like renewing a vow, a vow to communicate for the greater good. In many ways, the summit recharged me, and I am now ready to jump back in with the writing, the podcasting, the pitching and the blogging.

I hope you all at one point experience what I have over the last few days and get the opportunity to renew a vow of your own.


My world stopped spinning when…

April 13, 2008

I saw this! I am glad that all is well with the world once again!


Social Media Custody Battle: Round 1

April 7, 2008

Jim Tobin of Ignite Social Media recently wrote an interesting post titled Why Social Media Leadership Won’t Come from Public Relations Teams in response to a post by Edelman’s Steve Rubel. Tobin’s title alone put me into defense mode; it was very much a “thems fighting words” moment. I guess I’m so used to the PR industry taking hits that I braced myself before I even got the story, and after reading both posts, I’m certain that there’s a battle brewing, a custody battle over Social Media.

In his post, Rubel basically says that jobs and titles such as Social Media specialist will not exist the near future. As he sees it, Social Media will become the norm and there won’t really be a need for social media specialists; everyone will need to have the knowledge and skills necessary to work with social media.

Providing a little pushback, Tobin references Darwin’s “Great Tree of Life” and Al and Laura Ries 2004 book “The Origin of Brands” in his response. He takes on the idea of divergence and says: “As the world progresses, it gets more complicated, not less. And with every split in the tree branches, there is a new leadership opportunity. It’s almost never the brand leaders who cause the split and almost never the brand leaders who emerge as leaders in the new area.”

Good idea, definitely one I can agree with.

“Nature favors divergence, but entrenched leaders don’t diverge because they usually can’t. It’s against their business interests because divergence is disruptive.”

Another good idea, one I can agree with.

Everything’s going well and then I get hit with this: ” It would be unnatural for public relations firms to provide social media leadership. Just as we have SEO firms (which, one could argue, should’ve been done by PR firms if they were effective “catch all” public stewards of a brand), so shall we have social media agencies and social media specialists.”

Ok, now its officially a fight.

Tobin argues that the true insights, the true social media thought leadership, will come from those who focus solely on social media, playing with the tracking tools, the analytics tools and the widget tools to create new outcomes.

The thing is that PR firms (the really good ones) are actively recruiting people to do just that. The elite of the industry have realized that amazing connections can be made with several audiences using social media, and they have decided to take action. Some are just recruiting, but others have restructured their whole operation to gather all the “social media specialists” together under the PR umbrella.

Do I think Social Media Specialists will be around in the near future? Yes

Do I think the thought leadership will come from those who identify as Social Media Specialists? Yes

Will all the thought leadership come from social media companies? No! The core of the PR industry is full of late adopters, but once they decide to adopt, they go full force. At this point in time, the core of the industry has decided to make social media its own and the specialists aren’t having it. The battle is on!


Next Wave Action Summit 2008

April 6, 2008

Over the last two and a half days, I’ve had the great honor of being among the next generation of DC’s great social entrepreneurs at the Next Wave Action Summit. Organized by Creative Cause’s founder Tambra Stevenson, the Next Wave Action Summit was created to gather young professionals and students committed to leading change through social enterprise and political leadership in their communities.

I had the opportunity to join two other PR and Marketing Pros on a panel and share my thoughts on how you can Market Your Cause Creatively, and I learned so much from all of the speakers and other people in attendance. As they spoke, I jotted down some of their inspiring words and interesting thoughts:

“There’s a lot of talk about experience this days…but don’t discount your passion.”

“If the vision is pure, the provision will come.”

“If you are looking to start a venture, you want to seek other professionals to help you and if you’re thinking of seeking the self-employment plunge, you may want to seek professional help”

The speaker who shared the last thought drew a few laughs, but I half way took him seriously. Could you imagine quitting your job and having no benefits, no secure source of income? I commend everyone who has successfully made the plunge. Maybe one day…

For any of you looking to make the plunge or looking to help those who have, these are some great people to talk to:

Tambra Stevenson

Rosetta Thurman

Joshua Humbert

Tamara Haye

Andrew Einhorn


Feeling Indispensable?

April 1, 2008

Indispensable 3

I think the picture says it all…


Job Retention: What would keep you from jumping ship?

April 1, 2008

Black Enterprise (BE) had a great feature in their April 2008 issue titled “Here’s what I’m looking for! Employees and Management still disagree on what is important.” Citing a 2007 survey conducted by Spherion Corp., BE noted that the top three drivers of job retention among employees were Benefits, Compensation, and Growth & Earnings Potential.

Here’s a quick snapshot of the top 8 ranking priorities:

Drivers of Retention

Employer Employee

1. Management Climate 1. Benefits

2. Supervisor Relationship 2. Compensation

3. Culture & Work Environment 3. Growth & Earnings Potential

4. Benefits 4. Management Climate

5. Growth & Earnings Potential 5. Time & Flexibility

6. Training & Development 6. Culture & Work Environmen

7. Compensation 7. Supervisor Relationship

8. Time & Flexibility 8. Training & Development

Okay, there’s a whole lot to dissect/discuss here, but I’d like to focus on one VERY interesting driver ranking, Compensation.

It’s pretty clear that employers were very “me-focused” when took this survey. They may have tried to think of what their employees view as important, but in the end the came up with what was important to them. Are things like management climate and supervisor relationship important?Absolutely, BUT do you know anyone who stayed with a company thinking “Well…the benefits aren’t great… and they pay about $7,000 less that the other places I’m interviewing with but the supervisors are awesome”?

If you do, let me know where they live because I know a couple reporters who’d be very interested in testing the water.

I must say money’s not everything. I’ve turned down several jobs in the past that offered more because other criteria didn’t line up. However, like many of my Gen-Y co-workers, I’ve got student loans and everything else to deal with, so salary is still very much on my mind at this point in my career. Money is not everything…but it’s a lot. Its 2nd place ranking proves that. To all those employers who ranked Compensation so low that it came in 7th place, don’t act surprised when your hallways start emptying out.

Personally my top three looks like this (Not 100% sure about the order):

- Compensation

- Training & Development

- Growth & Earnings Potential

How about you? What would keep you from jumping ship?